Kettle Collective graphics team gave the Glasgow Warriors programme a fresh new look for the 2013-14 rugby season resulting in accelerated programme sales. The modern programme now incorporates a Charles Rennie Mackintosh design and can also be found on the new Glasgow Warrior home and away strips designed by Macron. Although simple and legible throughout, gritty textures and muddy marks bring the programme to life. The redesign proved an excellent investment for the rugby club recouping the design fee and more after selling out before the first match of the season had begun against Cardiff Blues. During the first two home games of the season, Scotsoun hosted over 5,000 visitors. The quality content now includes exclusive interviews with the players by rugby journalist, Gary Heatly, as well as club news and player profiles.
The programmes will be available for sale throughout the RaboDirect PRO12 and Heineken Cup home games at Scotstoun Stadium in Glasgow throughout the season.
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