New Jeddah Downtown will be a vibrant destination which leverages the unique heritage and history of Jeddah, traditional arts and crafts, the site location on the Red Sea, the cultural diversity of the area, and vibrant local cuisine.

The New Jeddah Downtown will create a destination that has many attractors for visitors, local residents, and businesses. These include a new waterfront which opens the city to the sea, a beautiful beach landscape with many sport and recreation facilities, including a new innovative ‘Surf Lake’ which will be the first in any city in the world.

A network of open spaces will be created inspired by the Jeddah old town, which provides a variety of both green and urban space types from pocket parks to plazas at different scales which celebrate a unique sense of place.