A dynamo within the world of interior design, based in Dubai. Sam specialises in crafting luxurious spaces that redefine elegance. Leading a talented team, they transform ideas into visually stunning yet functional realities, pushing the boundaries of design with every project.
Beyond the realm of materials and floor plans, he is a DJ with a broad musical repertoire and eclectic approach that allows him to deliver unexpectedly exciting sets. His passion extends into curating events that resonate with new, bold and contemporary. He believes the key to success is drawing parallels between the two spheres of creativity.
Sam is a thrill-seeker who finds solace in the exhilarating world of kitesurfing. Riding the wind and waves, he embraces the freedom and adrenaline that comes with each jump. It's a hobby that mirrors his approach to design and music — unconventional, full of energy, and always pushing towards new horizons.
In the intricate dance between design, music, and the open sea, he has found his balance. Life isn't just about creating beautiful spaces; it's about infusing every moment with the passion that drives him, whether he is orchestrating the perfect ambiance or riding the crest of a wave.
His favourite quote is ‘Technical skill is mastery of complexity, while creativity is mastery of simplicity’ by Christopher Zeeman.