The 22-storey tower is located in the emerging coastal district of Western Dubai, amid the stunning backdrop of the Palm Jumeirah. The approach to facade design is inspired by the idea of cascading waterfalls and the shimmering iridescence of the Arabian Gulf.

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The north elevation boasts a dramatic and spectacular cascading waterfall element. Undulating vertical fins rise and fall from the facade line to create a visually arresting impression of elegant pools of water.