Team Spotlight: Bahaa Doueidi, Urban Designer

From large-scale masterplans in the Middle East to pushing boundaries in sustainability at Kettle Collective, we are pleased to share this meet the team Q&A with our Dubai-based Urban Designer Bahaa Doueidi. Read on to learn more about Bahaa’s inspirations, career milestones, and his advice for the next generation of urban designers.

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1. What brought you to Kettle Collective, and what were you doing before?

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Before joining Kettle Collective, I was working as an Urban Designer at Dewan Architects and Engineers, where I was involved in a range of large-scale masterplans across the Middle East. What really attracted me to Kettle Collective was its forward-thinking approach to urbanism.

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2. What are some key milestones in your career so far?

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A few highlights that stand out for me are:

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Winning first place in the Madinat Al Irfan Office Building Competition
Contributing to recognised projects like Manumah in Oman and Talus & Peninsula F1 City in Saudi Arabia

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3. What has been your most significant Kettle Collective project?

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One of the most significant projects I’ve contributed to is Talus & Peninsula F1 City in Saudi Arabia, a landmark development that’s set to become a globally recognised destination and a new benchmark in visionary urban planning.

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I was involved in developing the concept design and creating the 3D models and visuals that helped bring the vision to life. The scale and ambition of the project pushed us to explore new design strategies while working with a passionate, diverse team. It was also rewarding to see how our design aligned with cutting-edge sustainability principles.

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4. What do you enjoy most about your job and working in this industry?

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I love how urban design sits at the intersection of architecture, sustainability, and the human experience. The chance to shape how people live, move, and interact in cities is a responsibility that has a real impact on everyday life.

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5. What inspires you in urban design?

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I’m inspired by designs that are both functional and poetic places that tell a story while serving a purpose. I admire work that’s rooted in cultural context, prioritises sustainability, and brings people together.

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6. Do you have a favourite quote or a phrase you live by?

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“God is in the details.” – Mies van der Rohe

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This quote resonates deeply with my approach to design. I believe that the smallest elements often carry the most significance.

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7. What do you enjoy outside of work?

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Outside of work, I enjoy photography, exploring cities, and sketching. Traveling helps me stay inspired and keeps my creative energy flowing. I also have a growing interest in sustainability innovations and urban tech.

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8. What advice would you give to someone starting in urban design today?

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Stay curious, collaborate and always seek feedback. Don’t be afraid to challenge conventions or make mistakes – every project is a learning experience.